Strategi Perniagaan di Facebook

Jika anda seorang peniaga dalam talian,ketahui rahsia untuk meluaskan perniagaan anda di Facebook.

Perniagaan anda dijalankan untuk pelanggan,Jadi anda perlu membina hubungan yang rapat dengan
mereka.Salah satu cara yang paling mudah,efisien,murah dan berkesan adalah melalui akaun khusus untuk perniagaan anda di Facebook.Anda boleh menemui ramai pelanggan dan potensi angka jualan anda meningkat amat besar.

Lebih satu bilion orang menyukai (like) dan memberi komen di Facebook dengan purata 3.2 bilion kali setiap hari.Apabila anda datang dengan impak yang cukup besar,perniagaan anda akan menjadi sebahagian daripada perbualan ini dan mempunyai akses kepada pemasaran yang cukup berkesan
iaitu mulut ke mulut.Secara umumnya terdapat tiga langkah untuk perniagaan anda menempa kejayaan di Facebook.

01)BINA LAMAN PERNIAGAAN
Laman (Page) adalah tempat utama untuk peningkatan perniagaan, membina jenama dan menjalinkan hubungan dengan pelanggan.Di bawah ini adalah cara yang paling tepat untuk membina FaceBook Page perniagaan anda.

-Pilih kategori dan nama page yang memperkenalkan perniagaan anda
-Dapatkan logo atau imej(berkaitan perniagaan anda) untuk dijadikan profil yang menarik perhatian audien.
-Tulis sedikit penerangan berkaitan perniagaan agar orang ramai faham apa yang sedang anda lakukan.
-Tetapkan alamat web untuk page yang boleh anda gunakan sebagai bahan pemasaran untuk mempromosikan kehadiran anda di Facebook.
-Pilih gambar muka depan (cover) yang mewakili jenama dan pamerkan produk atau khidmat anda.Ini ialah perkara utama yang akan dinilai oleh orang ramai apabila melihat page anda.

Beberapa Maklumat Anda
-Lihat insights,suntingan kandungan page ,jejaki aktiviti baru dan maklum balas(respons)
kepada mesej peribadi daripada panel pentadbir (admin) anda.
-Klik pada butang Edit Page dalam panel admin dan pilih update info untuk memasukkan maklumat
lain yang berkaitan dengan perniagaan anda.

Kuasa FaceBook New Feed
-Page anda ialah tempat anda untuk meletakan pelbagai pos(post) terkini yang merangkumi kemas kini,foto,video,dan sebagainya.Ia akan terus terpamer di ruangan di ruangan News Feed.
-40% daripada masa orang ramai di FaceBook telah dihabiskan di ruangan News Feed mereka.
-Perniagaan anda boleh terlibat dalam dalam perbualan setelah post anda keluar di bahagian News Feed mereka.Ia akan dikongsi bersama rakan-rakan lain.

Rahsia Kejayaan Post Anda
-Pendek:Post di antara 100 dan 250 aksara akan mendapat lebih 60% Like,komen dan perkongsian(share).
-Visual:Album Foto,gambar dan video masing-masing mendapat lebih 180%,120% dan 100% penglibatan.
-Dioptimumkan:Page Insight membantu anda mempelajari perkara seperti kandungan yang mendapat lebih penglibatan dan waktu yang sesuai untuk post sesuatu.

02)CUBA LIBATKAN AUDIEN ANDA
Apabila anda post kandungan dan mendapat respons semula pada Page anda.Ia sebenarnya suatu proses yang positif untuk membina kepercayaan dan mewujudkan peluang menjana jualan.Belajar bagaimana untuk mencipta kandungan yang akan membuatkan orang ramai berminat.

Cara Menulis Post Berkualiti
-Pastikan mesej anda releven dengan audien dan perniagaan anda.
-Jadikan post anda ringkas ,mesra audien dan tunjukkan anda rajin berbual .
-Kongsi gambar dan video kerana audien cenderung untuk menjadi lebih tertarik.
-Mengemukakan soalan atau mendapatkan input daripada audien .
-Memberikan audien akses kepada maklumat ekslusif dan istimewa.
-Menyiarkan tentang peristiwa-peristiwa semasa atau berita tepat pada masanya.

Cuba Beberapa Tip Penting
-Post sekurang-kurang 1 atau 2 kali seminggu untuk menjadikan anda kekal releven dan sentiasa mendapat tumpuan pengguna yang Like pada Page anda.
-Bagi menggalakkan lebih ramai dan mengembangkan hubungan dengan Page anda ,terus libatkan diri dan bertindak balas terhadap komen dan mesej peribadi.
-Jika ramai mengulas pada sesuatu masa anda boleh membalas secara khusus untuk individu tersebut dengan Tag pada nama mereka dengan @ sebelum nama.

Apabila orang menghantar mesej peribadi anda akan melihat notis mengenainya
dalam panel admin anda.Jejak mesej baru dan bertindak balas kepada mereka untuk membiarkan pelanggan tahu bahawa anda mendengar.

03)PENGARUH RAKAN AUDIEN
Apabila orang berinteraksi dengan Page anda ,rakan-rakan mereka boleh melihat dan mengetahuinya dalam News Feed mereka sebagai cerita.Ia akan mengembangkan penonton anda dengan memberikan promosi percuma kepada rakan-rakan orang yang terlibat dengan Page anda.

-Anda perlu menggalakkan ramai orang untuk berinteraksi dengan perniagaan anda.Pengiklan dari mulut ke mulut ialah bentuk pengiklanan dari mulut ke mulut ialah bentuk pengiklanan yang paling berkesan.
-Apabila seseorang berinteraksi dengan perniagaan anda di Facebook ia mewujudkan sebuah cerita.
-Orang ramai boleh melihat apabila rakan-rakan mereka menyokong perniagaan anda dengan menyukai atau berhubung dengan Page anda dan ia boleh mempengaruhi keputusan pembelian mereka sendiri.
-Menggalakkan orang ramai untuk ‘check in’ pada perniagaan anda dengan sign in atau dengan menawarkan diskaun khas untuk orang-orang yang ‘check in’.
-Buat acara pada Page anda dan menjemput orang ramai untuk menyertai mereka.
-Tanya soalan dan buat post yang menggalakkan penglibatan.
-Kongsi maklumat ekslusif dan tawaran yang membuatkan orang ramai berminat ikut serta dengan rakan-rakan mereka.

Capaian Kepada Rakan Audien
Cerita tajaan ialah mesej yang datang daripada rakan berkenaan penglibatan mereka dengan perniagaan anda .Sebagai sebuah perniagaan ,anda boleh membayar untuk promosikan berkenaan cerita anda.Tetapi cara ini merupakan langkah percuma dan interaksi sebegini sangat digalakkan.Cerita tajaan ini akan muncul di bahagian News Feed di desktop dan platform mudah alih serta di ruang sebelah kanan Facebook.

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