Malaysia diunjur menjadi hab digital raya, kata VML

SINGAPURA: Dengan ekonomi digital diunjur menyumbang kira-kira 20 peratus kepada Keluaran Dalam Negara Kasar negara (KDNK) pada 2020, Malaysia dijangkakan menjadi hab digital raya akan datang, penuh dengan peluang baharu dan menarik untuk penerbit dan jenama, kata VML.

VML, agensi pemasaran digital global, pada Oktober lepas mengumumkan pembukaan pejabat pertamanya di Malaysia, kelima di Asia.

Jurutera VML yang mempunyai pengalaman digitial terbaik dalam kelasnya merupakan antara jenama yang dihormati dan diiktiraf di dunia.

Dalam temu bual dengan Bernama, Lee Chin Chuan yang baru dilantik sebagai Ketua Digital VML Malaysia, berkata negara itu (Malaysia) juga mencatat beberapa kemajuan dalam bidang pengukuran.

Pada Februari lepas, Lee berkata Persatuan Digital Malaysia (MDA) mengumumkan pelantikan semula comScore sebagai mata wang pengukur rasmi penonton di Malaysia, selain komitmen untuk menyeragamkan dan menyokong platform pengukuran standard

Bajet 2017 Malaysia yang baru dibentangkan menunjukkan fokus yang kukuh ke atas ekonomi digital.

Kerajaan mengumumkan bahawa RM162 juta diperuntukkan kepada Perbadanan Ekonomi Digital Malaysia, dan mengumumkan rancangan baharu untuk membangunkan zon bebas digital pertama dunia bagi memudahkan e-dagang antarabangsa dan inovasi berasaskan Internet.

Berdasarkan latar belakang ini, VML Malaysia sudah pasti merupakan langkah strategik, dan menandakan permulaan bab yang penting, kata Lee.

“Kami tiba semasa Malaysia mengetuai rantau ini dalam penggunaan digital – sama ada dalam penembusan mudah alih atau masa yang digunakan di telefon bimbit – dan pelaburan dalam pengiklanan digital,” katanya.

Memetik laporan baru-baru ini mengenai maklumat 50 jenama utama di Malaysia, Lee berkata anggaran purata perbelanjaan iklan digital melibatkan sebanyak 20 peratus perbelanjaan media.

Di Malaysia, Lee berkata VML semakin mendapat momentum, memperoleh tujuh pelanggan baharu sejak kehadirannya.

VML kini bekerja dengan beberapa jenama setempat seperti Castrol Carama, OCBC Malaysia, Sony Pictures Malaysia dan Marigold.

Dari pejabatnya di Singapura, VML sebelum ini bekerja dengan jenama Malaysia dan antarabangsa seperti Sun Life Malaysia, Tune Talk, CIMB, Revlon dan Resorts World Genting di Malaysia.

“Kami berusaha keras untuk mengembangkan perniagaan kami di Malaysia menerusi gabungan keupayaan digital kreatif, teknologi dan keupayaan perundingan.

“Kami kini menunggu untuk melakukan projek permulaan pelanggan kami susulan peluang yang wujud,” kata Lee.

Sejauh mana pejabat Malaysia boleh menjadi penyumbang utama pendapatan VML, Lee berkata sebagai sebuah agensi yang hadir di Asia Tenggara (SEA) dan India, Malaysia merupakan pasaran penting dalam pelan hala tuju strategik secara keseluruhannya.

“Malaysia membolehkan kami mempertingkat lagi pencapaian cemerlang dalam pasaran SEA. Kami yakin VML Malaysia akan berkembang menjadi tunggak utama kehadiran serantau kami, dari segi pendapatan dan keupayaan,” katanya.

Mengenai cabaran, Lee berkata terdapat beberapa cabaran di Malaysia, sama seperti dalam pasaran Asia yang lain seperti Indonesia dan India.

“Yang pertama ialah perakuan bahawa digital bukan sahaja suatu saluran, malah boleh membawa perubahan untuk jenama. Ada peluang untuk mendidik industri mengenai perkara ini.

“Cabaran utama kedua ialah mencari bakat terbaik dan mewujudkan pasukan padu pengamal digital,” kata Lee.

Lee berkata kerja yang telah dilakukan oleh VML adalah bukti komitmen ke arah memandu nilai dalam setiap titik perjalanan pelanggan, dengan pembeza utamanya keupayaan untuk mengemukakan pemikiran strategik dalam rundingan.

“Sama ada melaksanakan ringkasan laman web atau cabaran kempen, kepakaran kami terletak dalam memahami ekosistem digital secara keseluruhan dan melepasinya jawapan ringkas.

“Ini membolehkan kami mencadangkan dan menyampaikan penyelesaian yang membolehkan pelanggan organisasi kami mengaplikasikan digital sepenuhnya,” kata Lee.

Ditubuhkan pada 1992 dengan ibu pejabat global di Kansas City, VML mempunyai lebih 2,300 pekerja dengan pejabat utama di 26 lokasi di enam benua.

 

Sumber : http://www.astroawani.com/berita-teknologi/malaysia-diunjur-menjadi-hab-digital-raya-kata-vml-125724

You may also like...

63 Responses

  1. RichardSeW says:

    [url=http://narkologiya.kz/user/stapelceacur1984/]whyblackpeoplemeethere[/url]

  2. MichealNuh says:

    [url=http://forum.hertz-audio.com.ua/memberlist.php?mode=viewprofile&u=2623865]girlmeetsbulgari[/url]a

  3. DouglasWix says:

    [url=http://forum.syntone.ru/index.php?s=ba85cc28c55b5b8c54d394f794d41dd1&showuser=112331]whyblackpeoplemeethere.com[/url]

  4. GregoryBaw says:

    [url=http://school22-tmn.ru/user/unprognasu1986/]bestonlinewebcam[/url]

  5. DouglasTaumb says:

    [url=http://gorbaik.ru/rab/tools.php?event=profile&pname=unprognasu1986]bestonlinewebcam[/url]

  6. DouglasTaumb says:

    [url=http://school144.my1.ru/index/8-367238]girlmeetsbulgari[/url]a

  7. Like says:

    Like!! Thank you for publishing this awesome article.

  8. Likely I am likely to save your blog post. 🙂

  9. minecraft says:

    You really make it seem really easy together with your presentation however I find this matter to be really something which I
    think I’d by no means understand. It sort of feels too complex and very vast for
    me. I am taking a look ahead on your next publish, I
    will attempt to get the grasp of it!

  10. minecraft says:

    Hi, I do believe this is a great site. I stumbledupon it 😉 I may come back yet
    again since I bookmarked it. Money and freedom is the best
    way to change, may you be rich and continue to help other people.

  11. minecraft says:

    I read this post completely regarding the resemblance of most up-to-date and earlier technologies, it’s amazing article.

  12. minecraft says:

    I am truly thankful to the owner of this site who has shared
    this enormous post at at this place.

  13. I like what you guys tend to be up too. This type of clever work and reporting!
    Keep up the superb works guys I’ve incorporated you guys to my blogroll.

  14. What a data of un-ambiguity and preserveness of precious familiarity regarding unexpected
    feelings.

  15. Thanks for sharing your info. I truly appreciate your efforts and
    I will be waiting for your further post thank you once again.

  16. Have you ever considered creating an ebook or guest authoring on other
    blogs? I have a blog centered on the same subjects you discuss and would really like to have you share some stories/information. I know my readers would value your work.
    If you are even remotely interested, feel free to shoot me an e
    mail.

  17. I believe you have noted some very interesting details, thankyou for the post. 🙂

  18. I have been exploring for a little for any high-quality articles or
    weblog posts in this kind of house . Exploring in Yahoo I eventually stumbled upon this web site.
    Reading this information So i’m happy to convey that
    I have a very just right uncanny feeling I discovered just what I needed.

    I most undoubtedly will make sure to do not forget this site and provides it a look regularly.

  19. I think this is one of the most important info for me. And i’m glad reading your
    article. But should remark on few general things,
    The web site style is ideal, the articles is really great : D.
    Good job, cheers

  20. I wish to express my admiration for your kind-heartedness supporting individuals that have the need for assistance with the field. Your special dedication to passing the solution all-around has been rather beneficial and have surely permitted folks much like me to reach their desired goals. Your valuable guideline indicates so much a person like me and extremely more to my office colleagues. Thanks a ton; from each one of us.

  21. I got this web page from my pal who shared with me concerning this website and now this time
    I am browsing this web site and reading very informative
    articles here.

  22. If you would like to obtain a good deal from this article then you have to apply such techniques to your won webpage.

  23. jordan 12 says:

    I want to express my respect for your kind-heartedness for visitors who really want assistance with that question. Your personal commitment to getting the message all around was extremely informative and has frequently permitted most people just like me to arrive at their objectives. Your valuable help denotes so much to me and extremely more to my peers. Thanks a ton; from everyone of us.

  24. reebok shoes says:

    My husband and i ended up being absolutely glad that Emmanuel managed to complete his preliminary research from the ideas he gained out of the web page. It’s not at all simplistic to simply continually be freely giving guidance which usually some others may have been selling. We do understand we now have the writer to give thanks to for that. All of the explanations you have made, the straightforward web site menu, the relationships you help create – it is all superb, and it’s really facilitating our son and our family understand that matter is awesome, and that’s extremely essential. Many thanks for all!

  25. nmd says:

    I wish to point out my admiration for your kindness for people who absolutely need help on this situation. Your special commitment to getting the solution across came to be exceedingly invaluable and has consistently allowed many people like me to reach their targets. The important guidelines entails so much a person like me and even more to my office workers. Warm regards; from everyone of us.

  26. I simply wanted to jot down a simple comment to express gratitude to you for the nice secrets you are showing on this site. My time-consuming internet lookup has at the end been compensated with high-quality knowledge to talk about with my visitors. I ‘d express that we website visitors actually are rather lucky to exist in a remarkable network with very many lovely individuals with very helpful tips and hints. I feel very lucky to have discovered your website and look forward to plenty of more awesome minutes reading here. Thank you again for all the details.

  27. kobe 11 says:

    I am only writing to make you understand of the outstanding experience my cousin’s girl went through studying the blog. She figured out some things, with the inclusion of what it’s like to possess an incredible coaching spirit to make the mediocre ones with ease learn some tortuous matters. You truly surpassed people’s expectations. Thanks for showing the practical, trustworthy, explanatory and unique tips about your topic to Janet.

  28. I would like to express some thanks to this writer for rescuing me from this difficulty. Because of exploring through the the web and finding notions that were not pleasant, I thought my life was over. Living without the approaches to the problems you have resolved through the guideline is a critical case, as well as the kind that would have badly affected my entire career if I had not discovered your web page. Your main capability and kindness in dealing with a lot of stuff was precious. I am not sure what I would’ve done if I had not come across such a stuff like this. I can also at this time look forward to my future. Thanks for your time so much for the specialized and sensible help. I will not hesitate to refer your blog to any individual who ought to have guide on this issue.

  29. I intended to draft you a little bit of observation so as to thank you so much the moment again over the nice principles you have discussed on this site. This is quite incredibly generous with people like you to provide unhampered precisely what a number of people would have offered for an electronic book to help make some dough for themselves, even more so considering the fact that you might well have tried it if you ever wanted. The creative ideas as well served to be the good way to recognize that other people have a similar interest like mine to know the truth significantly more on the subject of this matter. I’m sure there are millions of more fun moments ahead for people who read your website.

  30. Sling TV says:

    Ridiculous quest there. What occurred after? Thanks!

  31. Sling TV says:

    Hi, i feel that i saw you visited my web site so i got here to go back the want?.I am trying to to
    find issues to improve my website!I suppose its good enough to make
    use of a few of your concepts!!

  32. Yuk Jual perabot murah perabot murah murah

  33. kyrie shoes says:

    My husband and i ended up being very ecstatic when Raymond could complete his web research through the entire precious recommendations he got from your very own blog. It is now and again perplexing to just be making a gift of concepts that many some other people have been trying to sell. And we all realize we have the website owner to thank because of that. These explanations you’ve made, the straightforward website menu, the relationships you give support to foster – it’s most astounding, and it’s really letting our son and the family reckon that this subject is exciting, which is certainly especially vital. Many thanks for all!

Leave a Reply

Your email address will not be published. Required fields are marked *